The wealthy love bargains
This may surprise you: Like most of us, wealthy people are all about getting the most bang for their buck.
"There's just sort of a worry that they're going to overpay for things," Flurry says.
Among those with annual household incomes of $75,000 or more, 74 percent use coupons at least some of the time when shopping online, according to a 2013 survey by PromotionalCodes.com. The consumer savings website also found that a third of people in that group always or often use coupons during online shopping.
The wealthy can exploit other opportunities for saving money because they have more of it to stretch, says Bradley. A rich person can, for example, take greater advantage of a liquidation sale at a high-end clothing store.
"Just because (a store) is going out of business doesn't mean that I have any more money to spend on clothes that month," she says, "but if you're wealthy you can take advantage of that."