"Go-getter types may pick a red car," environmental psychologist Augustin says. Red projects action, power and masculinity, she says.
A red car for a man may declare great status in his world, whether that's finance or law. If it's a sporty red car, it's a way of "flexing muscles on the road," Cooperman says. However, for women, red often just represents confidence and fun.
The red sports car screams, "Look at me!" in every way.
That driver might think he has something impressive to show you -- the freeway equivalent of an exhibitionist, Cooperman says.