Looking for adventure? Head out on the highway.
A Harley-Davidson motorcycle became a status symbol for aging baby boomers who are heading toward retirement, and the trend even spawned the movie "Wild Hogs."
Thanks to the recession, would-be easy riders are finding Harley prices born to be mild. Dealers historically could sell new Harleys for a significant markup over MSRP, or manufacturer's suggested retail price. Today, just 42 percent of dealers are selling at or above asking price, according to a survey by Robert W. Baird & Co. in Milwaukee.
At the world's largest Harley dealer, Bruce Rossmeyer's Daytona Harley-Davidson in Ormond Beach, Fla., the top seller is the new FLHTCU Ultra Classic Electra Glide, a touring cycle listed at $21,000 before options.
Bargain-hunting bikers can probably get a decent deal on a 2010 model still on the floor, says General Manager Shelly Rossmeyer Pepe. It's not uncommon for dealers to throw in bells and whistles to seal the deal.
Or consider used. You'll pay somewhere between $4,000 and the mid-teens. "It used to be hard to find a good used bike," says Rossmeyer Pepe. "Now, people are trading out. The luxury of having two or maybe three bikes in the garage isn't there."