real estate

8 tips for a successful open house

Take advantage of the technology
2 of 10

Holding an open house? There's an app for that.

Make sure your agent uses the latest technology to market your house. Agents can advertise open houses on a host of popular real estate sites, such as,,, and portals on Yahoo and Google, says Joan Pratt, real estate broker with RE/MAX Professionals in Castle Pines, Colo.

Because most buyers start their searches on computers, you need a professional presentation online, says Jeff Wiren, president of the Portland Metropolitan Association of Realtors and broker with RE/MAX Equity Group. That means more than a few token pictures, he says. Post a good number of photos, and "make sure the pictures are of good quality and really show the home well." has a free real estate app for consumers. It finds and lists all of the open houses within a certain radius, with maps and directions to each. It includes salient features, such as asking price and number of bedrooms.

But Realtors may have to take a few extra steps to get the open house to appear on the app and may have to buy additional services from the site, says Julie Reynolds, the website's vice president.




Connect with us