smart spending

4 frugal ways to become famous

Do your own PR
Next
2 of 6
Back
text


Danny Kofke, a special education teacher and author of the book "How to Survive (and Perhaps Thrive) On A Teacher's Salary," says, "I have been very frugal in my marketing."

Kofke's main way of marketing his book through social media is with the help of e-mail.

The best part is that he has not spent any money promoting himself. All he does is pitch via e-mail and/or telephone. E-mail has been his main source of marketing, he says, but he's also explored other avenues. "I've done a little on Facebook and Twitter, but e-mail pitches have brought the most success."

He searches for a particular show or people who are a good fit to market himself and his book, and he finds their information via Web searches.

"For example, if I wanted to pitch someone from the 'Today' show, I Google 'Today Show Producers' and get a list from this search. Let's say one of the producers is James Jones. I then Google 'Contact James Jones Today Show' and usually get some sort of contact info. I then e-mail and/or call that person."

Kofke reaches out to as many people as possible per pitch. If he has a list of 25 producers from a television show, he e-mails all of them until he gets a response from at least one of them, and then continues to e-mail that person with his updates.

So far, he's had success. He's been featured in a number of publications, including USA Today and CNN.com. He's also been interviewed on more than 175 radio shows and on numerous television shows including "Fox & Friends," CNN's "Newsroom" and "ABC News Now."


 

 

advertisement

Show Bankrate's community sharing policy
          Connect with us
MORTGAGE REFINANCE AUTO CDs CREDIT CARDS
Product Rate Change Last week
30 year fixed 3.73%  0.02 3.75%
15 year fixed 2.93%  0.02 2.95%
5/1 ARM 3.02%  0.01 3.03%
 
View Rates in your area Next
Product Rate Change Last week
30 year fixed refi 3.80%  0.02 3.82%
15 year fixed refi 3.01%  0.02 3.03%
10 year fixed refi 3.06%  0.06 3.12%
 
View Rates in your area Next
Product Rate Change Last week
60 month used car loan 2.68% --0.00 2.68%
48 month used car loan 2.76% --0.00 2.76%
60 month new car loan 3.07%  0.02 3.09%
 
View Rates in your area Next
Product Rate Change Last week
1 Year CD 1.01%  0.00 1.01%
2 Year CD 1.19% --0.01 1.20%
5 Year CD 1.67%  0.04 1.71%
 
View Rates in your area Next
Product Rate Change Last week
Balance Transfer Cards 15.88% --0.00 15.88%
Cash Back Cards 16.33% --0.00 16.33%
Low Interest Cards 11.10% --0.00 11.10%
 
Next
advertisement
FRUGAL NEWSLETTER

Discover new ways to cut costs and save more every day. Reduce your spending, not life’s pleasures. Delivered weekly.

advertisement
Partner Center
advertisement

Connect with us