smart spending

4 frugal ways to become famous

Do your own PR
Next
2 of 6
Back
text


Danny Kofke, a special education teacher and author of the book "How to Survive (and Perhaps Thrive) On A Teacher's Salary," says, "I have been very frugal in my marketing."

Kofke's main way of marketing his book through social media is with the help of e-mail.

The best part is that he has not spent any money promoting himself. All he does is pitch via e-mail and/or telephone. E-mail has been his main source of marketing, he says, but he's also explored other avenues. "I've done a little on Facebook and Twitter, but e-mail pitches have brought the most success."

He searches for a particular show or people who are a good fit to market himself and his book, and he finds their information via Web searches.

"For example, if I wanted to pitch someone from the 'Today' show, I Google 'Today Show Producers' and get a list from this search. Let's say one of the producers is James Jones. I then Google 'Contact James Jones Today Show' and usually get some sort of contact info. I then e-mail and/or call that person."

Kofke reaches out to as many people as possible per pitch. If he has a list of 25 producers from a television show, he e-mails all of them until he gets a response from at least one of them, and then continues to e-mail that person with his updates.

So far, he's had success. He's been featured in a number of publications, including USA Today and CNN.com. He's also been interviewed on more than 175 radio shows and on numerous television shows including "Fox & Friends," CNN's "Newsroom" and "ABC News Now."


 

 

advertisement

Show Bankrate's community sharing policy
          Connect with us
MORTGAGE HOME EQUITY AUTO CDs CREDIT CARDS
Product Rate Change Last week
30 year fixed 4.25%  0.02 4.27%
15 year fixed 3.23%  0.02 3.21%
5/1 ARM 3.37% --0.00 3.37%
 
View Rates in your area Next
Product Rate Change Last week
30K FICO-based HELOC 4.36%  0.02 4.34%
50K FICO-based HELOC 4.06% --0.00 4.06%
100K FICO-based HELOC 3.91%  0.02 3.93%
 
View Rates in your area Next
Product Rate Change Last week
60 month used car loan 2.69% --0.00 2.69%
48 month used car loan 2.92% --0.00 2.92%
60 month new car loan 3.18% --0.00 3.18%
 
View Rates in your area Next
Product Rate Change Last week
1 Year CD 0.90% --0.00 0.90%
2 Year CD 1.13%  0.04 1.09%
5 Year CD 1.78%  0.02 1.76%
 
View Rates in your area Next
Product Rate Change Last week
Balance Transfer Cards 15.71%  0.01 15.72%
Cash Back Cards 16.41%  0.01 16.40%
Low Interest Cards 10.86% --0.00 10.86%
 
Next
advertisement
FRUGAL NEWSLETTER

Discover new ways to cut costs and save more every day. Reduce your spending, not life’s pleasures. Delivered weekly.

advertisement
Partner Center
advertisement

Connect with us