2009 Winter Auto Guide
A woman's foot stepping out of a vehicle with a yellow heel on
5 new cars women really want

3. Volvo S40
3 of 5

Female buyers: 54.9 percent.
Why women like it: Safety, brand image.
Starting price: $27,050

Volvo's safety reputation attracts families and women shoppers. For a premium brand, Volvo is not ostentatious, which also appeals to women in their business-career roles, says Volvo's spokesman Maloney. The S40 is Volvo's entry-level sedan.




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