credit cards

Video: Effortless e-cards for the holidays



Intro: Just when you thought the popularity and ease of gift cards couldn't get any bigger, consumers have another instant way to give a gift this holiday season.

Take VO: 2011 is the year of the e-card. Big retailers such as Best Buy, Gap and Pizza Hut, among others, and one major card issuer - American Express - all introduced e-cards this year.

SOT: Janna Herron, Credit Cards Reporter/Writer -

("The increase in online and mobile transactions has caused a huge surge in retailers offering e-cards. These e-cards can be purchased online and sent to the recipients email or directly to their phone - which makes it the most convenient way to give a gift - and that's huge during the holiday season.")

For the fifth year in a row - and at the highest level in the survey's history - 57.7 percent of shoppers say they'd like to receive a gift card this holiday season.'s 2011 gift card study surveyed 63 gift cards, eight network-branded gift cards and 55 other gift cards. In all, more than half of the cards in the study were available as e-cards, too.

Outside of the growing convenience of gift cards - most retailers in Bankrate's study also have no dormancy or maintenance fees and most importantly - no expiration dates - making them all the more popular.

There are a couple of exceptions for both open and closed-loop cards.

SOT: Janna Herron,

"Explain what a closed-loop card is and which two retailers (HEB and Pilot) have inactivity fees.")

Continue VO: (Begin full-page reveal of all eight network gift cards)

With open-loop cards - those use-anywhere cards that carry the American Express, Discover, MasterCard or Visa logo - fees are more common. In fact, seven of the eight open loop or network-branded cards surveyed - feature either a dormancy, maintenance or purchase fee. With only the Chase Visa gift card fee-free.



Show Bankrate's community sharing policy
          Connect with us

A little research could save you BIG on interest.

Don't have time? Our rate-tracker tool saves you time and money. Delivered Thursdays.
Partner Center


Tara Baukus Mello

Kickin’ gas with Drive Electric Week

If you've been thinking about kicking gas with an electric car, then check out the Drive Electric Week event.  ... Read more

Connect with us