“I sometimes give Starbucks cards. I figure that’s pretty generic.”

“I’m notorious for collecting them and forgetting to use them.”

One billion dollars in gift cards go unredeemed every year.

“They sit for a while. I just used one yesterday at Barnes & Noble actually.”

“I’d rather get something to open. Just personal preference, I think.”

“I’m a 21st century woman; I just like the money!”

So, what’s the “right” way to give a gift card? Make it memorable, an experience, special, a restaurant, specific, a membership … Make it personal!

Include a hand-written special note and wrap it up with a small token gift.

Bankrate: Find the best deals on gift cards today.

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