“I sometimes give Starbucks cards. I figure that’s pretty generic.”
“I’m notorious for collecting them and forgetting to use them.”
One billion dollars in gift cards go unredeemed every year.
“They sit for a while. I just used one yesterday at Barnes & Noble actually.”
“I’d rather get something to open. Just personal preference, I think.”
“I’m a 21st century woman; I just like the money!”
So, what’s the “right” way to give a gift card? Make it memorable, an experience, special, a restaurant, specific, a membership … Make it personal!
Include a hand-written special note and wrap it up with a small token gift.
Bankrate: Find the best deals on gift cards today.