Gift cards — how much?

“I’m a college student so I don’t give anything usually that’s super-pricey.”

55 percent of adults ages 18-25 give gift cards.

“$50 to $100.”

“I guess it depends on the situation and the gift.”

26 percent of adults ages 50-64 want gift cards.

“Unless there’s like a cut-off then $50-$100, yeah.”

“Well, I usually give 18 for chai, or multiples of chai.”

26 percent are last-minute gift card shoppers.

“She does most of the gifting. I just pay for it.”

“Earn the money and then I spend it.”

So what’s the “right” amount? We asked the experts.

Coworkers and acquaintances: $10-$20

Close friends and family members: $35-$75

Spouse or someone special: $75+

Special occasion coming up? See the best gift card deals.

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