Online poker and real-life sports
Online poker now has a foothold in real-life sports.
PartyPoker.com, a website where players wager money in online poker games, had reached advertising deals with the NHL's New Jersey Devils and NBA's Philadelphia 76ers in 2014. Both teams are owned by Josh Harris.
When it was signed, the multiyear agreement with PartyPoker NJ, a division of Gibraltar-based Bwin. Party Digital Entertainment, was reportedly worth $10 million. The deal was the first time that United States professional sports teams partnered with an online gambling operator.
It involved radio and television advertising, as well as signs at the teams' arenas and booths where the millions of NHL and NBA fans who attend games could get information about establishing an online poker account.
Since that groundbreaking sports-and-gambling partnership, the Philadelphia basketball team has changed course a bit. The 76ers terminated the poker deal in 2015, and replaced it with equally controversial fantasy sports giant DraftKings, which many say is thinly disguised online betting.
The 76ers and Devils' affiliation with an online betting site upset many sports traditionalists, as well as folks opposed to gambling in general. The shift by the NBA team to fantasy sports isn't likely to ease such criticism. NBA Commissioner Adam Silver, however, has no problem with the deal or betting on major league games. In a November 2014 New York Times op-ed, Silver argued for the legalization and regulation of sports betting on professional, not college, athletic events.
In Europe, where gambling on sporting events is commonplace, Bwin has deals with many European sports teams, including soccer teams Real Madrid in Spain, FC Bayern Munich in Germany, Manchester United in the United Kingdom, Olympique de Marseille in France, Juventus in Italy and RSC Anderlecht in Belgium.