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Realtor Margaret Roberts, the broker/owner of MRM Realty in Groton, Mass., uses a Facebook page to market her company's listings. Whenever a new listing comes in, she posts the photos and information on Facebook. While many fans are not in the market for a home, they'll often forward the listing to friends who are. The listing gets passed from one Facebook page to another, generating a lot of exposure.

"It's hard to quantify if any homes have sold because of Facebook, mainly because people don't buy homes online. Instead they go through Realtors," says Heather Logrippo of Distinctive Homes, who manages the Facebook account for Roberts. But she adds that two properties that were listed on Facebook have sold only three weeks after being posted, including this one in Groton.


 

 

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