2010 Real Estate Guide
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real estate
Home staging key to selling

3. Value of staging
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Not only can staging help seal the deal when a buyer is inspecting a home, but it can also get that buyer to visit the home in the first place. "Twenty years ago, people would drive by properties and read the paper and read ads and have to go look at them," says Brodnax. "Now 90 percent are looking on the Internet before they even get a Realtor to show them homes. So if you don't have amazing pictures of that property, people move that property to the 'I'm not even going to bother going to visit the home' list."

With social media sites such as Twitter and Facebook being used to post pictures of properties, staging takes on a new urgency as a home's presentation has a lot more at stake and its ability to sell can often hinge on a photograph.


 

 

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