real estate

8 tips for a successful open house

Save paper, save money
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High-tech can save you and the buyers money and time, too. Before technology, real estate agents prepared hefty brochures with materials about the house for prospective sellers.

These days, many agents put all of that information online, says Pat Vredevoogd Combs, past-president of the National Association of Realtors and vice president of Coldwell Banker AJS Schmidt in Grand Rapids, Mich. People are more likely to read the material online, she says. And she finds that most of her attendees have reviewed it before they come to the open house. has a free real estate app for consumers. It finds and lists all of the open houses within a certain radius, with maps and directions to each. It includes salient features, such as asking price and number of bedrooms.

Still, Combs sometimes keeps a limited number of printed brochures, just for folks who might not have access to or interest in the Internet.




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