smart spending

Want samples and coupons? Join the party

Should guests buy it?
Slide 6 of 6
Previous
Should guests buy it?

House Party surveys each guest via email before and after parties, "for (information regarding) their brand awareness and use of the brand," Perry says. Using the email addresses, the firm also links to preferred shopper cards held by guests to watch purchase activity of the party products. Perry says they do such tracking in the aggregate, not by individual household.

Smith says only the "mom ambassadors" who are hosting events fill out a survey on guests' attitudes toward a product.

Katherine Albrecht, director of Consumers Against Supermarket Privacy Invasion and Numbering, says most Americans have preferred shopper supermarket cards. But most people "don't know about the tracking feature" of these cards, which many marketing companies have long employed.

She maintains that if consumers knew their purchase information was collected, even on an aggregate, not individual basis, they would find it "creepy."


Slide 6 of 6
Previous

 

 

advertisement

Show Bankrate's community sharing policy
          Connect with us
MORTGAGE HOME EQUITY AUTO CDs CREDIT CARDS
Product Rate Change Last week
30 year fixed 4.08%  0.17 4.25%
15 year fixed 3.17%  0.06 3.23%
5/1 ARM 3.30%  0.07 3.37%
 
View Rates in your area Next
Product Rate Change Last week
30K FICO-based HELOC 4.36% --0.00 4.36%
50K FICO-based HELOC 4.06% --0.00 4.06%
100K FICO-based HELOC 3.91% --0.00 3.91%
 
View Rates in your area Next
Product Rate Change Last week
60 month used car loan 2.79%  0.10 2.69%
48 month used car loan 2.98%  0.06 2.92%
60 month new car loan 3.23%  0.05 3.18%
 
View Rates in your area Next
Product Rate Change Last week
1 Year CD 0.94%  0.04 0.90%
2 Year CD 1.13% --0.00 1.13%
5 Year CD 1.76%  0.02 1.78%
 
View Rates in your area Next
Product Rate Change Last week
Balance Transfer Cards 15.71% --0.00 15.71%
Cash Back Cards 16.41% --0.00 16.41%
Low Interest Cards 10.86% --0.00 10.86%
 
Next
advertisement
FRUGAL NEWSLETTER

Discover new ways to cut costs and save more every day. Reduce your spending, not life’s pleasures. Delivered weekly.

advertisement
Partner Center
advertisement

Connect with us