smart spending

Want samples and coupons? Join the party

Join the consumer fest
Next
Slide 1 of 6
Join the consumer fest

How would you RSVP to an invitation to spend an evening eating, drinking and talking about a new cereal or critiquing a new video game?

If you have friends with wide social networks, there's a good chance such an invitation will land in your inbox. And, chances are you'll answer "yes" if you love to participate in that great American pastime -- consumerism.

This year, more than 2 million consumers will be receiving such invites, according to the Irvington, N.Y., firm House Party, a major organizer of these fests in people's homes for corporations such as Kraft Foods Inc. and Microsoft Corp.

Companies are quickly adopting these get-togethers as a new marketing method. "It gives us a chance to put new products into the hands of consumers and their friends, experience the products in a group setting, and then spread the news about them through their social networks and friendships," says Silvia Harmon, spokeswoman for Kraft in Northfield, Ill.

Here's a closer look at how these consumer fests work and why so many are joining the party.


Next
Slide 1 of 6

 

 

advertisement

Show Bankrate's community sharing policy
          Connect with us
REFINANCE HOME EQUITY AUTO CDs CREDIT CARDS
Product Rate Change Last week
30 year fixed refi 4.00%  0.09 4.09%
15 year fixed refi 3.08%  0.12 3.20%
10 year fixed refi 3.13%  0.11 3.24%
 
View Rates in your area Next
Product Rate Change Last week
30K FICO-based HELOC 4.32%  0.02 4.30%
50K FICO-based HELOC 3.98%  0.02 3.96%
100K FICO-based HELOC 3.83%  0.02 3.81%
 
View Rates in your area Next
Product Rate Change Last week
60 month used car loan 2.75% --0.00 2.75%
48 month used car loan 2.99% --0.00 2.99%
60 month new car loan 3.19%  0.01 3.20%
 
View Rates in your area Next
Product Rate Change Last week
1 Year CD 0.99% --0.01 0.98%
2 Year CD 1.22%  0.01 1.21%
5 Year CD 1.87% --0.00 1.87%
 
View Rates in your area Next
Product Rate Change Last week
Balance Transfer Cards 15.76% --0.00 15.76%
Cash Back Cards 16.44% --0.00 16.44%
Low Interest Cards 11.04% --0.00 11.04%
 
Next
advertisement
FRUGAL NEWSLETTER

Discover new ways to cut costs and save more every day. Reduce your spending, not life’s pleasures. Delivered weekly.

advertisement
Partner Center
advertisement

Connect with us