Ages: 4 and up
Price: 99 cents
While they probably won't inspire long lines or frantic parental searches, Hot Wheels have long been a kid favorite.
"It's the largest-selling brand in the U.S. by unit sales. It's still (less than) a buck," Byrne says. "We tend to overlook these types of toys, but at the end of the day, moms are horrified if they spent $70 on something that gets unwrapped and then goes into a closet two days after the holidays."
He says the toys' low cost, durability and long-term play value make them excellent stocking stuffers.