Ages: 6 to 10
Crayola's Model Magic is like permanent Play-Doh that can be modeled easily by kids but dries and cures like modeling clay. One of the company's hottest toys this year helps turn Model Magic into customized jewelry.
While it may surprise many adults that today's technology-enabled kids are still into some very analog arts-and-crafts activities, kids actually enjoy lots of play not provided on a digital screen, Byrne says.
"Activity toys are really hot," he says. "People think, 'Kids just want an iPhone,' and they really don't. You want a balanced toy box."