Ever After High Secret Hearts Password Journal
- Manufacturer: Mattel
- Ages: 6 and up
- Price: $21.99
The diary is part of the Ever After High doll line, which features teen offspring of popular fairytale characters. "For example, the daughter of Snow White is Apple White," says Byrne.
The diary has two voice-activated passwords and contains two compartments with some preloaded content and space for girls to record their own thoughts. One compartment is geared toward a character's rebel side, the other toward her royal side.
"The diary puts girls in the center of the Ever After story," says Byrne. "This is sort of like a first diary, and it's fun and interactive."