Disney 'Frozen' Sparkly Princess Elsa doll
- Manufacturer: Mattel
- Ages: 3 to 7
- Price: $16.99
"This is a basic fashion doll, popular because of the success of the movie," Byrne says. "Pretty much anything from 'Frozen' we think will sell out this year," he adds.
The doll is based on one of the main characters in the movie, who famously sings "Let It Go." "It really looks like her," Byrne says, adding that it's been so popular that stores are already selling out. "We tell people: If you see a toy you want, buy it, because why would you want to be stressed out on Dec. 22?"