smart spending

Santa's net worth


Santa's gift-giving extravaganza certainly has come a long way from the days Ralphie yearned for a Red Ryder BB gun. Twenty-first century kids crave everything from interactive musical chairs to Nintendo Wiis. Using Dr. Toy's lists of top toys in 2008 for infants through age 6 -- face it, after that they stop believing in Santa, so the big guy is off the hook -- we determined the average price per toy. One request per customer, please. The damage looks like this:

Average cost per present
AgeAverage cost per presentNumber of children in 2000 U.S. Census BureauTotal dollar cost
0 - 2$34.398,137,000 children$279,831,430
3 - 4$34.398,077,000 children$259,110,160
5 - 6$30.617,810,000 children$239,064,100

So Santa spends $778,005,690, which qualifies him for the free shipping deals. Lest you think him a spendthrift, these prices also reflect the lowest available on comparison shopping Internet sites, and he has been known to shave a few additional bucks by watching the Sunday newspaper ads.

The staff at say baggage coverage for these presents would be written as a cargo policy through Lloyds of London, priced at 15 percent of value, so he needs to budget $116,700,850 for the journey. On the other hand, "Santa's never missed a Christmas, even when Rudolph's nose was on the blink, so trip cancellation coverage is not an issue," says Vikki Corliss, a spokeswoman for InsureMyTrip.

With crazy diseases flying about, medical and medical evacuation coverage is critical this year. He can lock in a $2 million medical and $2 million medical evacuation policy for a mere $129 premium for the night. Corliss says her company would be pleased to cover the cost of the personal policies in exchange for an logo on the side of Santa's sleigh.

He needs to consider the endorsement. After all, the volunteer group of seniors in Santa Claus, Ind., save him $3,700 a year that he'd otherwise have to spend on postage answering letters from children who choose this route over the more popular e-mail option.

The sheer volume of presents means Santa's elves need to work extended hours. While seasonal wages tend to be lower than salaries, Dan Maddux, executive director for the American Payroll Association, is very conscious of the fact the North Pole's minus-31-degree winter temperatures puts a damper on recruiting. As a baseline, Maddux estimates Santa pays each elf $1,624 in biweekly salary.

"Since the elves are under Santa's control and direction, and work on-site at the workshop, they are considered seasonal hourly employees rather than independent contractors," he says. That means Mr. Claus must also pay employment taxes and provide worker's compensation.

And let's face it, if Macy's had to hire 8,500 seasonal workers across just its Western division this season, Santa needs to at least match that number.

So over the five-week frenzy, he must budget $34,510,000 in payroll needs.

Finally, tired of the same old scenery, Santa Claus indulged in a summer home in North Pole, Ala., this year. He secured the 4 acres on Lot 3 on Santa Claus Lane from a Re/Max Realtor at $1,425,283 and built a six-bedroom, 5,300-square-foot home valued at $550,000. A 30-year mortgage loan for the $1,975,283 at 6 percent with 5 percent down means he has to cough up an $11,250.67 monthly payment, or $135,008.04 on the year.

So what's it all add up to? Well, Santa's dimples won't be so merry when his calculator determines that he owes $931,191,823 -- at least $921,191,823 more than he makes. That's serious bankruptcy material, and he has yet to feed his reindeer.

Tara-Nicholle Nelson, a licensed real estate broker and attorney in Oakland, Calif., who owns Tierra Real Estate and Mortgage Services, offers Santa one small option. She sized up the value of his current workshop at the North Pole -- which includes a 3,000-square-foot single-family residence with special features like a gourmet chef's kitchen, a campus that houses a 2,500-bed dormitory, a 500,000-square-foot warehouse and stables -- against similar properties in Alaska and determined that he is sitting on $39,745,720 worth of property.

"He's going to have to find other work if he wants to make money," Weinberg says. "Maybe he can be the next Harry Potter character, but of course this is only one Jewish guy's opinion."


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