1. Don't submit your resume with a visual distraction. A few such distractions? Don't send an 8-by-10-inch head shot, rainbow-colored paper or clip art of a kitty. Sending a photo is a particularly bad idea, says Amy Packard, a recruiting consultant in Austin, Texas. "A giant picture says, 'I'm going to suck all the oxygen out of the room; I'm going to be larger than life,'" Packard says. "That's not what most companies are looking for."
Do distinguish yourself by writing a strong cover letter, Packard says. Most people send photos or graphics, hoping to add a personal touch. Unique strengths are better expressed in a cover letter.
"Give a sense of self," Packard says. Share in a cover letter how you're involved in your community or in charitable projects. It's also a chance to show off your writing skills and emphasize why you're right for the job.
2. Don't use vague terms when describing your job. Declaring you're a "managing business analyst" sounds like bland corporate-speak. At one point in the past, vagueness never hurt an applicant's chances. During the dot-com and real estate booms, recruiters and hiring managers didn't pay close attention to resumes, particularly if a candidate previously worked at a solid company, Packard says. But in this new economy, hiring managers are being more cautious.
Do spell out the specifics of your job duties, offering evidence of your accomplishments and work history. "In the new economy, everyone's being really careful" because they want to ensure a good fit, Packard says. Spell out your previous responsibilities, whether you've managed a team of 20 or balanced the books for a restaurant with $12 million in annual sales. Show human resources why you're the perfect match for the open position.
3. Don't forget to proofread. Failure to proofread can result in awkward results, such as "manger" instead of "manager." One applicant even forgot the first "L" in "public relations," with hilarious results, says Louise Kursmark, a resume consultant and author of 18 books on resume writing.
"Many resumes contain spelling errors, typographical errors and grammatical errors. These send the message that the candidate is sloppy or doesn't know any better," she says.
Do read your resume slowly out loud. You're more likely to pick up errors. Other tips: Ask a good friend to proofread for you, or proofread after allowing the resume to sit overnight.
"Don't rely on spell-check because it won't pick up that you've used the wrong word or omitted a word," Kursmark says. Pull out a thesaurus to find strong action verbs and other compelling language.