Celebrity: Gwyneth Paltrow
Second job: Lifestyle guru
The deets: If you follow any blogs that skewer celebrities, you've surely enjoyed a joke or two at the expense of Goop, the lifestyle website founded by Paltrow that imparts the Oscar-winner's wisdom on how to live and what to buy. But while Goop has been reamed across the blogosphere for occasionally advocating a lifestyle beyond the reach of most -- for the average mom, a $495 blazer is not a "spring basic" -- the site reportedly has more than150,000 subscribers, which Paltrow has recently begun capitalizing on. Her cookbook "My Father's Daughter," released this past April, became a New York Times best-seller, and no less than Martha Stewart wondered on Twitter if Paltrow was about to follow in her own profitable footsteps. Paltrow says the site is but the beginning of a 10-year plan. So far, she seems right on track.