6 smartphone shopping app traps
The convenience factor
"Convenience always wins," Schiavone says. "If there is something unique that you want and you can get wherever you are right now, you are more likely to spend."
David Ackerman, a marketing director in Florida, sees the trend every day. "I do see shoppers using mobile phone apps for price comparison and pounding the pavement from place to place taking advantage of deals, but what they don't realize is the more goods they're exposed to, the more impulse buying they will do."