Spend more on quality products2 of 7Then: Advertisers of the day knew consumers were price-sensitive, and ads often revealed prices. But advertising campaigns also reminded buyers to avoid falling for the cheap and disposable. Ads for higher-priced goods pointed out that this iron, vacuum or cloth would last for years instead of months."Price was a major consideration," McElvaine says. "You didn't buy something and throw it away. You looked for lasting value."Now: As a society, we've become accustomed to items that we use and throw out. Repairing is as rare as owning a vacuum built to last. But by buying a well-made item, consumers can save money by not replacing it quickly. Related Articles:Frugal home maintenance5 frugal dating tipsWhen it pays not to scrimpHow to dodge debt denialRelated Links:Becoming one-income familyFrugal car ownershipSaving in the recessionSave money in 5 minutes advertisement
Then: Advertisers of the day knew consumers were price-sensitive, and ads often revealed prices. But advertising campaigns also reminded buyers to avoid falling for the cheap and disposable. Ads for higher-priced goods pointed out that this iron, vacuum or cloth would last for years instead of months.
"Price was a major consideration," McElvaine says. "You didn't buy something and throw it away. You looked for lasting value."
Now: As a society, we've become accustomed to items that we use and throw out. Repairing is as rare as owning a vacuum built to last. But by buying a well-made item, consumers can save money by not replacing it quickly.
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