smart spending

4 frugal ways to become famous

Blogging into celebrity
Next
4 of 6
Back
text

Kim Cooper's grandparents' blog, The OGs, or "original grandparents," has had popularity and success but required barely any spending. Kim Cooper and her younger sister Chinta Cooper launched the blog in 2008 with their grandparents Barbara "Cutie" and Harry "PopPop" Cooper, then 91 and 96, to give their family something fun to do together.

Cutie and PopPop would talk about the secrets of their 72-year marriage. Kim and Chinta posted video blogs on YouTube, embedded them in their website, got a songwriter friend to write a jingle about them, and created a Twitter account and a Facebook fan page -- which directed viewers to their blog and into their fan stream.

Their mainstream media attention came as a result of one of their fans, an editor at The Los Angeles Times who had been following the grandparents online and assigned an article. "The L.A. Times piece was followed by the 'Today' show, CNN, 'All Things Considered,' and Japanese, Australian and Thai TV pieces," says Kim Cooper.

The only money spent promoting her grandparents was $30 for two boxes of business cards for their blog. Sadly, PopPop died in October at 98 years old, but Cutie is still actively blogging as a solo artist.


 

 

advertisement

Show Bankrate's community sharing policy
          Connect with us
MORTGAGE HOME EQUITY AUTO CDs CREDIT CARDS
Product Rate Change Last week
30 year fixed 4.22%  0.06 4.16%
15 year fixed 3.32%  0.08 3.24%
5/1 ARM 3.52%  0.17 3.35%
 
View Rates in your area Next
Product Rate Change Last week
30K FICO-based HELOC 4.29% --0.00 4.29%
50K FICO-based HELOC 4.04% --0.00 4.04%
100K FICO-based HELOC 3.89% --0.00 3.89%
 
View Rates in your area Next
Product Rate Change Last week
60 month used car loan 2.79% --0.00 2.79%
48 month used car loan 2.99%  0.01 2.98%
60 month new car loan 3.24% --0.00 3.24%
 
View Rates in your area Next
Product Rate Change Last week
1 Year CD 0.95% --0.00 0.95%
2 Year CD 1.16%  0.01 1.15%
5 Year CD 1.71%  0.04 1.75%
 
View Rates in your area Next
Product Rate Change Last week
Balance Transfer Cards 15.75%  0.02 15.77%
Cash Back Cards 16.45%  0.03 16.48%
Low Interest Cards 10.96% --0.00 10.96%
 
Next
advertisement
FRUGAL NEWSLETTER

Discover new ways to cut costs and save more every day. Reduce your spending, not life’s pleasures. Delivered weekly.

advertisement
Partner Center
advertisement

Connect with us