"Has anything changed in your life? A new baby? A better-paying job? Consider these changes and recalculate your needs," says Mary McConnell, director of college savings products at Charles Schwab.
For parents playing catch-up, saving a substantial amount will require bigger contributions. The temptation to use some market momentum to buoy returns should be avoided for the most part.
While there is time now to recoup losses experienced in the market, it may be prudent to pare back risk on investments and allocate more funds toward conservative investments as your child heads into the teen years.
"There are times to take a risk and times not take a risk. The closer you get to needing the money, the less risk you need to take," says Adam Bold, author of "The Bold Truth About Investing: 10 Commandments for Building Personal Wealth."
3 to 4 years until collegeWith a shorter time horizon, the late starter will likely have a different investment mix than an early starter.
A common mistake is to make up for lost time by gunning for the most returns possible in an aggressive investment plan.
As evidenced by recent market performance, that mistake can be costly if you're caught in a downdraft with your pants down.
Whether you've invested in a 529 plan or just make regular contributions to a taxable account, by the time your child is a sophomore in high school, at the latest, the college investment portfolio should be almost entirely in conservative instruments.
"In my opinion, you have to be very conservative with at least 80 percent in fixed-income investments -- whether CDs, municipal bonds or good-grade corporate bonds," says Michael Gaer, president of Gaer Financial Group. "I hate to say it, but even cash or savings," he says.
Many 529 plans offer age-weighted plans for parents who prefer to remain hands-off when it comes to their investments.
While the set-it-and-forget-it option may have worked in the early years of college planning, in the final years before college parents should check to make sure that the investments reflect the amount of risk they're comfortable taking with their college fund.
According to Gaer, some age-weighted plans may be too risky for some investors, with as much as 60 percent of a 529 plan's portfolio invested in equities in the lead up to college matriculation.
"In general, I always try and recommend an age-weighted plan, but if I see it's too aggressive I will tell them to switch out of it. Most 529 plans have an option where you can invest in 100 percent bonds," he says.
With today's recession goggles firmly in place, it's easy to see the wisdom in staying on the safe side of Wall Street. But in the heady days of a bull market, walking away from good returns to reap modest returns may be difficult, though necessary.
Plan B in case plan A isn't workingMany people who have kids on the brink of college these days have suffered some kind of setback in their college fund.
For parents in that boat, Certified Financial Planner Lynn Mayabb, senior managing partner at BKD Wealth Advisors in Kansas City, Mo., recommends that they keep the money invested for a couple more years.
"If possible, avoid taking out money in the first year or two and let that account have some time to grow," she says. "For most people, it is a supplement to other money that they're going to be using, so they're not taking out the full amount every year."
PLUS loans and scholarships may be alternatives to withdrawing money from a college fund right away.
In the meantime, should parents hang on to stocks, or will this prove counterproductive?
Some advisers say it's a mistake to lock in losses by selling after stocks have retreated, but others advise caution. "We feel like this recovery is going to be slow," says Lyn Dippel, vice president at Financial Advantage in Columbia, Md.
Dippel says many people have told her they want to keep everything in stocks to avoid missing a rebound.
"Every indication says that this is going to be more like an L(-shaped recovery). The next three or four years are not going to be very exciting, so you want to stick with very conservative investment-grade bond funds or, if you have any stock in there at all, it would be kind of a traditional, value-type stock," she says.
Unfortunately, there's no quick cure for a depressed portfolio except time.
For more information about college investing, see Bankrate's Financial Literacy series on College funding.