real estate

Use social media to sell your home

Seller beware
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Realtor Linda Slocum of Valencia, Calif., warns that though she does use Facebook and Twitter, posting too often can quickly turn into spam. So she doesn't post unless there's something truly unique about the property, like this one on Hacienda Lane in Newhall, Calif. "It's different in that it's a horse property with full horse facilities, which is unusual for our area," she says.

"Each posting only stays in the stream for a few seconds for many people," she says. If you repeat the same posts over and over, people will start to unfriend you, which is counterproductive to establishing relationships via social media.

In the end, social media is another valuable tool in the arsenal of house-selling and marketing techniques that must be used wisely to be most effective.




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