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What in the world is fair market value?

While a seemingly simple term, fair market value is perplexing to many novice investors because of the very looseness of its meaning.

Fair market value is the final price at which two interested parties agree to make a deal. Well, that's great, but what does it mean? A trip to Anytown, U.S.A. may clarify matters.

Driving down Main Street, you spy a young entrepreneur setting up a lemonade stand. The price: a nickel. Thirsty from your trip, you buy a glass. You have now established that the fair market value of the lemonade is five cents.

Now, let's suppose our young entrepreneur inspires competition and a bevy of stands spring up on the same block. The competitors decide to undercut the original salesman and offer their product at two cents a glass, which you gladly accept. The fair market value of lemonade has now been changed to two cents.

If, however, the streets of Anytown, U.S.A. suddenly turn into the ravaged plains of the Serengeti, that same lemonade might command as much as $10 per glass, as parched travelers compete for the limited refreshment. Now the fair market value is $10.

Get it? Well, investments work in much the same way. People often disagree about how much a stock or bond is worth based upon perceived future earnings or market share. Interest rates, market fluctuations and the law of supply and demand also affect fair market value. In the end, though, it is simply the price at which a buyer and seller agree to make a transaction.

Even if the seller or buyer is desperate to make a deal (as was the case for those parched Serengeti travelers), fair market value can still be reached.

A person might be so enamored of a stock -- because of his belief about its future -- that he'll buy it even if the price is high enough to give the shares a nosebleed. Or, if an investor needs to unload a stock immediately because she owes money, she'll sell it dirt cheap, even though the stock is "undervalued" at that price. It still benefits her because she can pay off her debt with the proceeds.

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Fair market value transactions must be conducted at arm's length -- meaning that both parties have something to gain from the deal. Although the examples above may not seem "fair," indeed they are, since he believes he'll gain mucho in the future and she will be able to pay off her debt.

However, suppose I offered to sell you a share of Microsoft for just $5 because we're good friends (for that price, you better have donated a kidney to me at some point). This would not be considered an arm's-length deal because I'm selling you the stock even though I don't stand to benefit as much as if I'd sold it to the many buyers willing to pay the going rate. That's why investors in companies that are acquisition targets get upset when the management takes a lower-priced offer that might be better for them than for shareholders.

The Serengeti, lemonade stands, and Microsoft shares -- why's fair market value so hard to understand? Sometimes, the simplest concepts are the cloudiest.

-- Posted: Nov. 24, 1999

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