real estate

5 tips to sell your home this spring

Hire a marketing magician
Hire a marketing magician © Angela Waye/

The majority of buyers start their home search online. To sell a home this spring, hire a Realtor who will make sure that professional photos, a virtual tour and a vibrant description are widely available on multiple websites, advises Findlay. She says more buyers are using mobile phones and tablets to search for homes, so marketing materials should be easy to navigate from those devices, too.

Kyte says she starts marketing the moment she has a signed listing agreement, contacting other Realtors and neighbors to let them know the home will be coming on the market.

"I prepare marketing materials immediately, and then when the home is ready, I blast out the materials on 86 websites and advertise the open house online and in print," Kyte says. "I encourage the sellers to market their home themselves, too, through an employee newsletter or their own social media."


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