Keyword Advertising


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KEYWORD ADVERTISING
Deliver ads based on keyword searches

Keyword advertising allows you to deliver ads based on user keyword searches, a highly targeted form of advertising. There's no doubt your ads will be seen by qualified users. Buying keywords from Bankrate.com is easy. We've got eight categories of keywords from which you can choose:

CD & Savings	CD & Savings	Credit Cards
Checking & ATM	Mortgages	Home Equity
Autos	Calculators

When users type in the keywords from the category you purchase, your ads will appear. Contact us for more information about the keywords available.

Keyword Categories	Campaign Length & Price	Ad Positions
CDs & Savings	3 months $50 CPM*	Top 468x60 Banner Bottom 468x60 Banner Above the fold 254x40 Sponsor Bar
Banking	3 months $50 CPM*	Top 468x60 Banner Bottom 468x60 Banner Above the fold 254x40 Sponsor Bar
Credit Cards	3 months $50 CPM*	Top 468x60 Banner Bottom 468x60 Banner Above the fold 254x40 Sponsor Bar
Checking & ATM	3 months $50 CPM*	Top 468x60 Banner Bottom 468x60 Banner Above the fold 254x40 Sponsor Bar
Mortgages	3 months $50 CPM*	Top 468x60 Banner Bottom 468x60 Banner Above the fold 254x40 Sponsor Bar
Home Equity	3 months $50 CPM*	Top 468x60 Banner Bottom 468x60 Banner Above the fold 254x40 Sponsor Bar
Autos	3 months $50 CPM*	Top 468x60 Banner Bottom 468x60 Banner Above the fold 254x40 Sponsor Bar
Calculators	3 months $50 CPM*	Top 468x60 Banner Bottom 468x60 Banner Above the fold 254x40 Sponsor Bar
* $50 CPM based on end-of-month impressions served, and are sold on an exclusive basis.

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