Email marketing can be extremely cost-effective if you clearly define
your goals and expectations with regard to cost per lead.
No production, paper, or postage costs
Relationship Building
Email allows customer dialogue
Interactive medium.
Email lets you establish a dialogue with new and present customers.
Regular messages can create brand awareness or elicit continued responses
from your customer.
Your dialogue with your customer base contains invaluable information
that you can mine repeatedly.
Plus, email isn't interruptive.
Trackable
Email is highly trackable
See what's working -- and what's not -- with your email campaign
Email allows you to test quickly and inexpensively.
View campaign data, including responses, campaign click-throughs,
remove requests, bounced email messages, and more.
Speed
Email lets you test quickly
80% of email marketing messages elicit responses within 48 hours to
a week.
VS
Six to eight weeks for a traditional direct mail piece.
Mix
Email is a great complement to your current marketing mix
Email can be an adjunct to any media, which helps quickly reinforce
messages, product details, etc.
Email can become an integral part of the relationship you have with
your customer and, therefore, an extension of your brand.
Targeted
We Can Target
You can deliver your message to specific demographics. Through targeting,
you can be sure that you are reaching your target audience, and only
your target audience.
Taking advantage of the Web's ability to deliver highly targeted
audiences will help you generate leads and sales and create the one-to-one
relationships which will extend and build your brand.
VS Direct Mail
Direct mail is frequently compared to email.
Email marketing will threaten direct mail by 2005.
Direct mail has peaked, while permission-based email marketing will
continue to grow in acceptance.
Direct mail is more expensive.
Long leads - not immediate response.
Readers are not double opted in.
VS Print & Outdoor
Print can be expensive on a cost-per-lead basis.
Print is hard to track.
Long lead set up and delivery.
No immediate results.
VS Telemarketing
Telemarketing can be effective -- or not -- depending on your target
audience. Everyone will agree telemarketing is intrusive. On a cost-per-lead
basis, it can also be expensive.
