Description:
The "Stand Alone" newsletter is a special offer from an advertiser.
It does not contain content from Bankrate, only an ad from the advertiser
and is sent to our private, opt-in list of subscribers. Bankrate delivers
to a responsive, motivated, fresh audience.
Newsletter Examples and Ad Placements: (Click HTML or AOL/Text version to see a larger image and to view ad
placements.)
Advertiser is the entire email
- 600 words or 3000 characters limit - 15k total limit
HTML
Formatted text/images of gif/jpeg no larger than 18k and 400x520
pixels. Images are to be served on the advertiser's end.
30k total limit (text + images)
* Word and
other word processors characters are not universally recognized by
all programs. This requires that the Advertiser provide the creative
blurb in a .txt (plain text) file. For further details or questions,
please see your Sales Manager or e-mail
Elsy Soto.
Demographic
Data (Personal)
•
50% of our subscribers are between 25-44
•
74% of our subscribers are between 25-54
•
64% married, 19% single, 11% divorced or domestic partner
•
77% own a home, 18% rent
Demographic Data (HHI)
•
Less than $40,000
12%
•
$40,000 - $60,000
20%
•
$60,001 - $80,000
16%
•
$80,001 - $100,000
12%
•
Over $100,000
12%
Subscribers
Trust our Newsletter Content and Act on it
•
57% of our subscribers maintain their subscriptions for
3 months or longer.
•
61% subscribed to only 1-4 newsletters total (Bankrate
and non-Bankrate). They choose their subscriptions carefully.
•
82% agree that Bankrate's newsletter content is extremely
useful.
•
80% agree that Bankrate's newsletters are an excellent
source for personal finance information.
•
75% are confident that the personal finance information in Bankrate's newsletters is accurate.
•
53% make Bankrate's newsletters their first stop for personal
finance information.
•
84% say it’s likely that they'll use information from Bankrate's newsletters to help them make personal finance decisions.
Our Subscribers are Hungry for Financial Info: Our subscribers are interested in learning more about the following:
•
Financial Services
55%
•
Financial Trends
56%
•
Investing
54%
•
Saving
54%
•
Interest rates
54%
Our Subscribers are Heavy Internet Users
•
77% of subscribers have been using the Internet for 3 years or longer.
•
75% of subscribers are online over 6 hours/week.
•
42% are online over 16 hours/week.
Our Subscribers are Active Consumers
•
76% use the Internet to research products/comparison shop.
•
65% use the Internet to purchase products.
•
49% are planning to either take out a mortgage or refinance their mortgage in the next 6 months to a year.
High Comfort Level in Performing Financial Activities Online: Our subscribers are comfortable buying, transacting, or applying for the following financial products online:
