Description:
We offer two types of Rate Alerts: CD and Mortgage.
A CD Rate Alert is an e-mail notification that CD rates in the market
you selected have risen above the target range you set. For instance,
if you're monitoring 3-month CDs in Detroit, MI, and you set 3.00% as
your target, whenever rates rise above that you'll receive a Rate Alert.
A Mortgage Rate Alert is an e-mail notification that mortgage rates in
the market you selected have dropped below the target range you set. For
instance, if you're monitoring 30-year fixed mortgages in Detroit, MI,
and you set 6.75% as your target, whenever rates fall below that you'll
receive a Rate Alert.
Looking to reach active CD or mortgage shoppers? Rate Alert advertising gives you the opportunity to present your special offers while consumers are in the process of monitoring rates and making purchase decisions. It doesn’t get any more active than this!
Newsletter Examples and Ad Placements: (Click HTML or AOL/Text version to see a larger image and to view ad
placements.)
2 ad placements:
Top = 468x60
SkyScraper = 120x600
Demographic
Data (Personal)
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50% of our subscribers are between 25-44
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74% of our subscribers are between 25-54
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64% married, 19% single, 11% divorced or domestic partner
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77% own a home, 18% rent
Demographic Data (HHI)
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Less than $40,000
12%
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$40,000 - $60,000
20%
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$60,001 - $80,000
16%
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$80,001 - $100,000
12%
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Over $100,000
12%
Subscribers
Trust our Newsletter Content and Act on it
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57% of our subscribers maintain their subscriptions for
3 months or longer.
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61% subscribed to only 1-4 newsletters total (Bankrate
and non-Bankrate). They choose their subscriptions carefully.
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82% agree that Bankrate's newsletter content is extremely
useful.
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80% agree that Bankrate's newsletters are an excellent
source for personal finance information.
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75% are confident that the personal finance information in Bankrate's newsletters is accurate.
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53% make Bankrate's newsletters their first stop for personal
finance information.
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84% say it’s likely that they'll use information from Bankrate's newsletters to help them make personal finance decisions.
Our Subscribers are Hungry for Financial Info: Our subscribers are interested in learning more about the following:
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Financial Services
55%
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Financial Trends
56%
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Investing
54%
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Saving
54%
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Interest rates
54%
Our Subscribers are Heavy Internet Users
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77% of subscribers have been using the Internet for 3 years or longer.
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75% of subscribers are online over 6 hours/week.
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42% are online over 16 hours/week.
Our Subscribers are Active Consumers
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76% use the Internet to research products/comparison shop.
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65% use the Internet to purchase products.
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49% are planning to either take out a mortgage or refinance their mortgage in the next 6 months to a year.
High Comfort Level in Performing Financial Activities Online: Our subscribers are comfortable buying, transacting, or applying for the following financial products online:
