Description:
The "Fed Alert" is sent only when the Fed makes an announcement. We offer two (2) alerts every time the Federal Reserve meet -- which is eight (8) times a year. The first alert is an 'countdown' sent a few days prior to the meeting and the second alert is the 'breaking news' or result of the meeting sent immediately after their announcement. This e-mail contains primarily Bankrate exclusive in-depth coverage of the Fed announcement and advertisement.
Newsletter Examples and Ad Placements: (Click HTML or AOL/Text version to see a larger image and to view ad
placements.)
3 ad text placement:
Top: 45 character limit
Middle/Bottom: 200 character limit each placement
HTML
2 ad placements. Top banner
468x60 -- max file size 12k and 120x600 skyscraper -- max file size
16k
* Word and
other word processors characters are not universally recognized by
all programs. This requires that the Advertiser provide the creative
blurb in a .txt (plain text) file. For further details or questions,
please see your Sales Manager or e-mail
Elsy Soto.
Demographic
Data (Personal)
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50% of our subscribers are between 25-44
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74% of our subscribers are between 25-54
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64% married, 19% single, 11% divorced or domestic partner
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77% own a home, 18% rent
Demographic Data (HHI)
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Less than $40,000
12%
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$40,000 - $60,000
20%
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$60,001 - $80,000
16%
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$80,001 - $100,000
12%
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Over $100,000
12%
Subscribers
Trust our Newsletter Content and Act on it
•
57% of our subscribers maintain their subscriptions for
3 months or longer.
•
61% subscribed to only 1-4 newsletters total (Bankrate
and non-Bankrate). They choose their subscriptions carefully.
•
82% agree that Bankrate's newsletter content is extremely
useful.
•
80% agree that Bankrate's newsletters are an excellent
source for personal finance information.
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75% are confident that the personal finance information in Bankrate's newsletters is accurate.
•
53% make Bankrate's newsletters their first stop for personal
finance information.
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84% say it’s likely that they'll use information from Bankrate's newsletters to help them make personal finance decisions.
Our Subscribers are Hungry for Financial Info: Our subscribers are interested in learning more about the following:
•
Financial Services
55%
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Financial Trends
56%
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Investing
54%
•
Saving
54%
•
Interest rates
54%
Our Subscribers are Heavy Internet Users
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77% of subscribers have been using the Internet for 3 years or longer.
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75% of subscribers are online over 6 hours/week.
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42% are online over 16 hours/week.
Our Subscribers are Active Consumers
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76% use the Internet to research products/comparison shop.
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65% use the Internet to purchase products.
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49% are planning to either take out a mortgage or refinance their mortgage in the next 6 months to a year.
High Comfort Level in Performing Financial Activities Online: Our subscribers are comfortable buying, transacting, or applying for the following financial products online:
