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Frequently Asked Questions
What types of newsletters do you offer? We currently have 5 different "Weekly" newsletters that are sent out Monday - Friday, each have a particular topic related to personal finance that contain the latest stories/articles, quizzes, calculators and other related personal finance features. The content is coordinated and pulled from Bankrate's site. For more information about our newsletters, click the newsletter you are interested in on the left rail. Is there a minimum buy to advertise in your newsletters? While we do not enforce a minimum buy for our newsletters, we do strongly recommend a minimum of a (1) month run for our weekly newsletters. This will maximize the numbers of users who view your ad, and significantly improve your performance. What are your newsletter advertising rates? Please click here to request current pricing. We currently have 2 different Rate Alert based emails to choose from: CD Rate Alert and Mortgage Rate Alert. Both alerts are automatic trigger sends, meaning that as soon as the users requirements are met, an alert email goes to their in box. For more information about our Rate Alerts, click here. How can I find out the current number of subscribers per newsletter? We send out over 4 million total newsletters a month,
and we average 25k new subscribers per month. For the latest number of
subscribers per newsletter, please click here. What are the available formats for your newsletters? We offer three versions of every newsletter: AOL, TEXT and HTML. Why? Because not every subscriber can read HTML e-mails, so we offer text based. And AOL users require special AOL coding. We have almost 1/3 of users accepting HMTL, 1/3 TEXT and 1/3 AOL. How many newsletters do most subscribers receive? Most subscribers (people) sign up for 2-5 (or more) newsletters at a time. I don't want to spam. Are your subscribers strictly opt-in? Our users double opt-in ... they want these newsletters. This means that when a user subscribes to a Bankrate newsletter, they must: 1. Subscribe with their email and password. And 2. Respond to our confirmation email stating that they want to receive them. What are your average open and click-through rates? Our average open rates are at 35-40% for all three versions. Our CTR rates for Newsletters are 3-10% and Fed Alerts are 4-6%. How do users unsubscribe from your newsletters? Every newsletter has multiple ways to unsubscribe as we are committed to having a very clean and happy list. There is not one person on our lists who does not wish to be there. Because our newsletters are action oriented - our users generally unsubscribe when they have completed the 'transaction' (secured the mortgage, credit card, etc.). This makes for a very active and ready list. Our Scrub is a 3-bounce-and-out rule. This means that
after 3 unsuccessful attempts at delivery to a specific email address,
that email will be automatically deleted from our database.
Bankrate.com ®
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