The Bankrate Trump Index: How the president’s words affect stocks


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President Donald Trump has shown he has the power to move stocks, sometimes with 140 characters or less.

Trump’s blasts on Twitter about corporate moves that are “a disaster” or company policies that are “great” have reverberated on Wall Street, sending the shares of his tweet targets plummeting or soaring.

Remember to protect your portfolio from market gyrations by maintaining a great money market account.

We wondered about the long-term impact of Trump’s words on the stocks in question.

Welcome to the Bankrate Trump Index.

The chart shows the performance of stocks that Trump has mentioned, either negatively or positively, in comparison with the S&P 500 index.

We wanted to compare the stocks cited by Trump with a broader market index of large-cap stocks. The S&P 500, a market-weighted index, seemed the best choice, since it contains very large companies and less-massive companies, both of which Trump has mentioned. Also, it’s easy to understand.

The index has 33 companies, including firms directly mentioned by Trump (often on Twitter) and those connected to Trump-driven news (such as with the naming of a company executive to his administration).

The index started officially on Inauguration Day, Jan. 20, 2017, but we have included data going back to Nov. 9, 2016, the day after America voted Trump into the White House. We continue to add to it as the president tweets.

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As a price-weighted index similar to the Dow Jones industrial average, the Bankrate Trump Index is calculated by adding the prices of the component stocks together and dividing by a divisor that started as the number of stocks in the index.

The divisor is adjusted to account for the addition of new stocks mentioned by Trump to the index and stock splits, so that only market factors affect the index’s value day-to-day.

The index is updated at the end of each trading day.

Our data source for stock price information is

Stocks included in the Bankrate Trump Index:

Wells Fargo (WFC)

Added: Dec. 11, 2017

Trump tweets that fines and penalties against Wells Fargo will not be dropped.

Anthem (ANTM)

Added: Aug. 10, 2017

Trump retweeted a tweet from the “Fox and Friends” show about the insurance provider’s withdrawal from Nevada’s Obamacare exchange. Trump has said the exchanges are doomed to fail because insurers will abandon them en masse.

Corning (GLW)

Merck (MRK)

Pfizer (PFE)

Added: Aug. 10, 2017
Trump touted a partnership between Corning, Merck, and Pfizer to bring manufacturing of pharmaceutical glass packaging to the U.S. (AMZN)

Added: June 29, 2017

Trump unleashed an angry tweet against the ginormous online retailer and The Washington Post after the Post reported that the president’s golf courses had been displaying a fake Time magazine cover with Trump on it. The Post is owned by Amazon founder and CEO Jeff Bezos.

Charter Communications (CHTR)

Added: March 27, 2017

Cable provider Charter Communications said it would hire 20,000 workers in the U.S. and make a massive $25 billion investment in high-speed internet – two claims Trump attributed to his administration. The claims were first made before the election.

Campbell’s Soup (CPB)

Added: Feb. 24, 2017

“I like Campbell’s Soup,” Trump said, when addressing the CPAC on Feb. 24. The remark got laughs and made headlines.

Cisco (CSCO)

Added: Feb. 23, 2017

In a CNBC story that Trump tweeted, Cisco chairman John Chambers said Trump would be a boon to tech startups.

Aetna (AET)

Added: Feb. 15, 2017

Aetna CEO said in a news story that Obamacare is in a “death spiral.” Trump tweeted the story with the hashtag #RepealAndReplace.

Humana (HUM)

Added: Feb. 15, 2017

Trump tweeted a news story about Humana’s decision to pull out of the Obamacare health exchange as more evidence, in his mind, that the Affordable Care Act was a failure.

Intel (INTC)

Added: Feb. 8, 2017

Trump and Intel Corp. CEO Brian Krzanich announced plans for a major manufacturing facility in Arizona. The plant would employ 3,000 people, officials said. Trump tweeted that it was a “great investment” in American innovation and jobs.

Nordstrom (JWN)

Added: Feb. 8, 2017

The department store chain dropped first daughter Ivanka Trump’s clothing line from its stores on Feb. 3, and Trump tweeted his displeasure.

Harley Davidson (HOG)

Added: Feb. 1, 2017

The Milwaukee motorcycle company canceled a previously scheduled visit by Trump to tour its factory and said it was uncomfortable hosting the president in the face of likely protests.

Delta Air Lines (DAL)

Added: Jan. 30, 2017

Trump criticized Delta during the chaos at airports following his executive order temporarily suspending the United States refugee program.

Disney (DIS)

Added: Jan. 25, 2017

David Muir of ABC News had the first interview with Trump in the White House. Disney owns ABC Television Group.

21st Century Fox (FOXA)

Added: Jan. 25, 2017

Trump praised Fox News – and slammed rival CNN — for its ratings for inauguration coverage.

Energy Transfer Partners (ETP)

Added: Jan. 24, 2017

Trump tweeted a picture of himself signing orders to move forward with two pipeline projects. One was the Dakota Access pipeline, owned by this Dallas-based Fortune 500 company.

TransCanada Corporation (TRP)

Added: Jan. 24, 2017

This Canadian energy company owns the other project, the Keystone XL pipeline.

Walmart (WMT)

Added: Jan. 17, 2017

Trump praised Walmart, which had said it would create 10,000 U.S. jobs in 2017, for “starting the big jobs push back into the U.S.!”

NBC (Owned by Comcast) (CMCSA)

Added: Jan. 15, 2017

Trump routinely criticized NBC and “Saturday Night Live,” calling the show “the worst of NBC.” In following its longtime tradition, the show satirized Trump and numerous other members of his administration.

Fiat Chrysler (FCAU)

Added: Jan. 9, 2017

Trump specifically mentioned Fiat, praising the car company’s decision to expand in Michigan and the United States.

Time Warner (TWX)

AT&T (T)

Added: Jan. 5, 2017

Trump was reported to oppose the mega-merger of AT&T Inc. and Time Warner Inc. because “it would concentrate too much power in the media industry.”

Toyota (TM)

Added: Jan. 5, 2017

Trump tweeted a threat to Toyota, warning it not to build a plant in Mexico. “NO WAY! Build plant in U.S. or pay big border tax.”

Sprint (S)

Added: Jan. 3, 2017

Trump tweeted a story about the telecommunications company’s decision to move 5,000 jobs to the United States. Trump said he brokered the deal.

General Motors (GM)

Added: Jan. 3, 2017

Trump tweeted a threat of a “big border tax” to General Motors because he said the automaker was “sending Mexican made model of Chevy Cruze to U.S. car dealers-tax free across border.”

Ford Motor (F)

Added: Jan. 3, 2017

Trump tweeted a story about Ford’s decision to scrap a Mexico plant and instead invest in Michigan “due to Trump policies.”

Time Magazine (TIME)

Added: Dec. 15, 2016

Time named Trump its “Person of the Year.” Trump called it a “great honor.”

Twitter (TWTR)

Added: Dec. 14, 2016

Twitter executives claimed they were “bounced” from a meeting with Trump. CEO Jack Dorsey believed the reason was his role in rejecting an anti-Hillary Clinton emoji — a rejection that brought public complaints from Trump’s campaign.

ExxonMobil (XOM)

Added: Dec. 12, 2016

Trump selected ExxonMobil CEO Rex W. Tillerson to be his secretary of state.

Dow Chemical (DOW)

Added: Dec. 9, 2016

Trump announced that Dow Chemical CEO Andrew Liveris would head the American Manufacturing Council in his administration.

Lockheed Martin (LMT)

Added: Dec. 6, 2016

Trump tweeted about the defense contractor and said he asked rival Boeing for a price comparison of a Lockheed product.

Boeing (BA)

Added: Dec. 6, 2016

Trump criticized the aerospace company for its projected cost to produce the next generation of Air Force One.

Rexnord (RXN)

On May 9, 2017, added retroactively to index beginning Dec. 2, 2016

Trump rebuked the company for moving jobs to Mexico.

Goldman Sachs (GS)

Added: Nov. 29, 2016

Trump announced Goldman Sachs alumnus Steven Mnuchin as his pick to head the Treasury Department.

United Technologies (UTX)

Added: Nov. 29, 2016

Carrier, which is owned by United Technologies, announced it would keep jobs 1,000 jobs in the United States. Trump proudly took credit for the company’s decision.

JPMorgan Chase & Co. (JPM)

Added: Nov. 16, 2016

The Trump transition team indicated it was interested in having JPMorgan Chase CEO Jamie Dimon join the administration as treasury secretary. Dimon turned down the invitation.

The New York Times (NYT)

Added: Nov. 9, 2016

Trump has routinely criticized The New York Times for its coverage of him and for its editorial direction. This tweet is just one example.