Dana White

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How Dana White’s net worth was built

Dana White was a 19-year-old hotel valet when he decided he wanted to make it in the fight business. He had been boxing since he was 17, and began refereeing fights and managing gyms. After moving to Las Vegas, he established Dana White Enterprises and began to manage fighters Chuck Liddell and Tito Ortiz.

In 2001, White, along with brothers Frank and Lorenzo Fertitta, bought the nearly bankrupt UFC with the ambition of making MMA the most popular sport in the world. Their empire swiftly began to take shape. In 2016, the trio sold the UFC to talent agency WME-IMG for $4 billion.

White, who remains president of the UFC, gets a salary of $20 million. His eye-popping net worth was $500 million as of May 2017, according to Celebrity Net Worth.

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Dana White

  • Born: 1969
  • Birthplace: Manchester, Connecticut

What he’s up to now

White announced that the UFC would introduce a 145-pound women’s division in 2017, but said there are no plans to add other weight classes. White will continue to promote the UFC and is also involved with the Fox Sports reality TV show, “The Ultimate Fighter,” which debuted in 2005 and pits top MMA fighters against each other in a competition for a UFC contract.


White won the Nevada Sportsman of the Year Award in 2009; was named Promoter of the Year in 2015 by the Wrestling Observer newsletter; was the World MMA Awards’ Leading Man of the Year from 2010 to 2015; and in 2009, he won the Sheldon Adelson Patriot Award as humanitarian of the year for the UFC’s role in raising money for traumatic brain injury.