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It could be a wedding, a high school reunion or a
tropical vacation. We've all had that moment where an upcoming event
makes us wish we could instantly drop 10, 20 or 30 pounds. As panic
sets in, ads featuring before and after shots of weight-loss success
stories capture the imagination and we muse: "If Mike Bullard
lost 30 pounds in seven weeks, why can't I?"
Despite studies saying Americans are getting fatter
every year, people are obsessed with weight loss, and the business
of losing weight has ballooned into a $30-billion-a-year industry.
How much would you be willing to spend to lose 30 pounds?
There's no shortage of options when it comes to weight-loss
programs. The key is finding a program that fits your lifestyle
and budget. Of course, you could always go the old-fashioned route,
reducing calories and increasing exercise, but many dieters benefit
from added structure and support, not to mention the accountability
(there's nothing like a little public humiliation to keep you motivated)
that accompanies an organized program.
But paying someone to keep you on the straight and
narrow isn't cheap. Remember, the phrase "caveat emptor"
(let the buyer beware) was practically coined for the diet industry.
Case in point: L A Weight Loss, the well-known program, shut its
doors in January 2008. Customers had to apply to get refunds for
services not rendered. Do your homework and remember that there
are no shortcuts or magic shakes or bars that will to be your ticket
to Slimville.
| Here's a quick look at a handful of popular programs
and the costs involved. | | | |
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Jenny
Craig
The weight loss brand recently marketed by spokeswoman Queen Latifah
boasts a sensible approach to weight loss, advocating an average
drop in body mass of about 1 percent, or one to two pounds per week.
The program addresses mind-body aspects of weight loss by helping
clients adopt healthy eating and exercise habits, as well as encouraging
them to examine the underlying causes of their weight problem.
Clients can choose from two membership levels. Jenny
Rewards, priced at $399 or $359, is a 12-month program that rewards
dieters' efforts and weight loss with discounts on food. There's
also an at-home option which is similar to the in-store choices
except you also pay for shipping and have consultations over the
phone.
Sign-up costs include weekly one-on-one counseling,
personalized menus, motivational plans and assorted manuals and
guides, depending on your membership level. Then, there's the cost
of food. The prepackaged foods generally cost $12 to $18 per day,
or $84 to $126 per week.
Total cost: $399 with
a payment plan or $359 upfront, not including food.
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