Picking blue doesn't lead to The Blues. Blue is a practical, happy color for many. The cars almost act like flashes of blue sky on gray roads.
In fact, blue projects stability, truthfulness and serenity, Augustin says. She points out that the minivan mom may choose blue, which projects a nice, stable family appearance.
Blue cars haven't been popular for a while, Cooperman says. However, she says to look for that to turn around in the next few years, particularly with female buyers.
Lockhart agrees: "The forecasted trend is to see more color hit the roads as reds and blues rise in interest."