Growing your network is a great asset on LinkedIn, but you need to seek out introductions where appropriate, says Saad Ahmed, an engagement strategist with Viget, a digital design and development firm based in Falls Church, Va.
"The best strategy to gain an introduction is to first figure out what you are seeking from an introduction, and then figure out who at an organization can help you answer your questions," Ahmed says. "Getting an introduction to someone you don't know or aren't connected to isn't too difficult as long as you have a good reason to reach out. A good reason usually entails research or advice. A bad reason is if you're going to beg them for a job."
As far as etiquette goes, Ahmed says it "boils down to being considerate, thoughtful and asking good questions." He warns that if you're pushy, overly eager or not considerate of other people's time, there's a good chance that introduction won't go anywhere.