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Exclusive   Gift Card Study 2007
  STATISTIC: Gift cards are more customized than ever before. American  
  Express now offers nine different cards; Best Buy, 15.  
   
   
Chart: Plastic gift cards

Gift cards at a glance: Visa
 
Gift cards at a glance
Visa (plastic)
Monetary units
Maximum values are established by the provider that issued the card. Typically $25-$1,000.
Delivery
Varies by provider.
Fees
Varies by provider; $2-$10 issue fee, most institutions charge $6.
Expiration date
Valid until the expiration date on the card or until the balance is depleted.
Use
Can be used anywhere that accepts the Visa debit card, including retail and online merchants.
Purchase online, by phone or in person.
Notes
Cards valued at $1,000 are only available to customers of the institution where the card is being purchased. To purchase a card, see Visa.com for a list of providers.
 
-- Posted: Nov. 12, 2007
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