| Reaping rewards from unused loyalty
programs |
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It's free to join, but there's a fee for each exchange
unless you upgrade to the flat-fee version. The big drawback is
that you lose a lot of value when you trade. For instance, 5,000
U.S. Airways miles can be exchanged for 500 American Airlines miles.
Unless you are desperate for time and can't be bothered to look,
there are better deals for this same exchange out there.
On the other hand, if you have only a few miles or points in any
one program, Points.com will let you gather them up like spare change
under the couch cushion and convert them to a small gift certificate.
In a case like this, something may be better than nothing.
Creative non-travel rewards
Then there are people who have a lot of travel miles but don't really
want to use them. Staying home is the luxury to which they aspire.
If that's your dilemma, here are some suggestions.
Some companies provide unique opportunities for their good customers.
For instance, Continental Airlines came up with a novel way to reward
frequent fliers and unload its closets. The airline auctions promotional
items -- an evening in a Yankees luxury suite, tickets to the Grammys,
a walk-on role in a Chicago play -- for miles on its Internet site.
The items are perks the company got by sponsoring events and organizations.
Continental used to give them to big-spending customers, but auctions
get them into the hands of people who actually want them. The winner
of the Grammy tickets (and a pre-show party) paid 310,000 miles
to take his daughters, says Kevin McKenna, managing director of
electronic marketing for Continental.
Make a charitable donation
MileDonor.com
allows you to pick either an airline or a charity and then links
you to the procedure for making a donation. Charities happy to take
your excess miles include the American Heart Association, CARE,
the Arthritis Foundation, Junior Achievement, UNICEF and the United
Way. Gifts of miles are generally not tax deductible because, in
the eyes of the Internal Revenue Service, they have no monetary
value.
Give them to friends or family
Occasionally, airlines set a limited period in which they allow
you to transfer miles to someone else's account. Airlines periodically
allow point holders to transfer miles to accounts of other members
who also are enrolled in the airlines' programs.
Continental, for instance, lets its OnePass members transfer (within
a time period established by the company) any amount of miles to
the account of another OnePass member. The transfer costs $5 for
each 500 miles, but if you're trying to help a friend who needs
to make a trip, this is a good way to top off your pal's account.
Finding out when these grace periods take place is the trickiest
part. Official Airline Guide Frequent Flyer Magazine offers a free
e-mail newsletter that does a good job of keeping up with loyalty
programs. Enroll
or, if you don't want to add to your e-mail box clutter, just read
the issues online.
Sell your points
There is a brisk gray market in loyalty program points and miles.
While selling them is illegal only in Utah, most loyalty programs
don't allow it and do their best to put the kibosh on such transactions.
When someone is caught selling points, the programs publicize it
widely and confiscate the seller's membership and accumulated points.
The rules do, however, allow use of the points to buy tickets for
traveling family members and that's how the transfers are accomplished.
The exchanges are pretty clandestine.
Amy Crippen, the wife of a Minneapolis businessman who travels
widely, has sold her husband's accumulated miles on a couple of
occasions. She contacts a Web-based broker with the number of miles
available. The broker finds a customer and calls back with names
and dates. Amy buys the tickets for the traveler -- a "family
member, should the airline ask" -- and overnights them to the
broker. The broker overnights the check to Crippen, including any
expenses.
While this involves lying about the relationship of the traveler,
Crippen doesn't feel guilty. "We earn these miles by buying
these tickets," she says. "So why can't we do with them
as we wish?"
Jennie L. Phipps is a contributing
editor based in Michigan.
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