real estate

Zany ways that agents try to get noticed

For sale by vengeful owner
For sale by vengeful owner © Photo courtesy of Elle Zober

Elle Zober isn't a real estate agent. But she sure knows how to drum up some business and list a property like one.

Zober said her foray into real estate began when her husband of 10 years left her for a younger woman. Needing to sell their Beaverton, Ore., home fast to avoid foreclosure, Zober figured brutal honesty was the best approach.

"Husband left us for a 22-year-old," her "for sale" sign read. "House for sale by scorned, slightly bitter, newly single owner." In fine print, Zober added: "Adulterers need not apply."

That last line may have been a joke, but the sign was real. As Zober told a local news affiliate, her sign was a good example of truth in advertising.

Not surprisingly, the Internet took notice. After putting up the sign, Zober says she initially got a lot of calls. Unfortunately, most of the calls were from the media, not buyers. But after 23 days and 2 million visitors to her website, Zober found her buyer.

Who says you shouldn't handle your own listing?

advertisement

Show Bankrate's community sharing policy
          Connect with us
advertisement
MORTGAGE & REAL ESTATE NEWSLETTER

Timely market news and advice for consumers ready to buy, sell or invest in real estate. Delivered weekly.

Blog

Poonkulali Thangavelu

Homeowership rate down for all groups

Even as the housing market continues to improve, there are still signs that it has not yet fully recovered. Among them: the homeownership rate for the first quarter of 2015 fell to 63.7 percent. When was the homeownership rate last lower than this? You would have to look back to 1986, that long-ago year when  ... Read more

advertisement
Partner Center
advertisement

Connect with us