real estate

Zany ways that agents try to get noticed

For sale by vengeful owner
For sale by vengeful owner © Photo courtesy of Elle Zober

Elle Zober isn't a real estate agent. But she sure knows how to drum up some business and list a property like one.

Zober said her foray into real estate began when her husband of 10 years left her for a younger woman. Needing to sell their Beaverton, Ore., home fast to avoid foreclosure, Zober figured brutal honesty was the best approach.

"Husband left us for a 22-year-old," her "for sale" sign read. "House for sale by scorned, slightly bitter, newly single owner." In fine print, Zober added: "Adulterers need not apply."

That last line may have been a joke, but the sign was real. As Zober told a local news affiliate, her sign was a good example of truth in advertising.

Not surprisingly, the Internet took notice. After putting up the sign, Zober says she initially got a lot of calls. Unfortunately, most of the calls were from the media, not buyers. But after 23 days and 2 million visitors to her website, Zober found her buyer.

Who says you shouldn't handle your own listing?


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