real estate

Use social media to sell your home

Baby, it's cold outside
5 of 6

Todd M. Schoenberger decided to market his San Antonio home by using LinkedIn and Twitter, but he knew he needed a lure. In early January when temperatures around the country were brutally cold, he posted that it was 70 and sunny in San Antonio, and provided a link to the listing.

The results surprised him. Though he hasn't received an offer, more people have requested details than before he started posting.

However, social media by itself cannot work miracles. If your house hasn't sold after a reasonable length of time because it's priced too high, needs major repairs or is in a dicey neighborhood, all the tweets and Facebook friends in the world won't be able to help.




Connect with us