Frank Holmes, CEO and chief investment officer at U.S. Global Investors, a San Antonio-based investment fund, bases the case for investing in gold on the "fear trade" and "love trade."
Fear of the unthinkable
The fear angle has to do with U.S. fiscal and monetary policies, with the argument being that high federal deficit spending combined with the Federal Reserve keeping interest rates near zero makes gold an attractive alternative to investments that don't keep up with inflation as measured by the consumer price index, or CPI, he says.
"Whenever a government offers negative real interest rates -- that's what you're earning on rates, take away the CPI number -- you have deficit spending without fiscal cutting. Gold rises in that country's currency," Holmes says.
On the flip side, if interest rates were 2 percent higher than the inflation rate or more, it would portend a drop in gold prices.
For example, Hyzy says gold's rise in the past has been driven by fear of the unknown and the unthinkable. The unknown was whether the U.S. dollar would weaken. The unthinkable was whether the world's major economies would suffer another near-catastrophic financial crisis.
The "love" aspect has to do with the rising demand for gold jewelry and ornaments in China, India and other emerging-market countries where gold is an important cultural symbol, Holmes says.
"Fifty percent of the world's population believes in gold … for love, romances, birthdays," he says. "This is the Year of the Rabbit, so if you're in Asia, you can see 24-karat gold rabbits that are given as a gift."
India and China together account for a majority of the total worldwide demand for gold bars, coins and jewelry. In 2014, China overtook India as the world's leading consumer of gold, with both countries seeing a resurgence in gold jewelry, according to the World Gold Council, an industry market development organization based in London.
Globally, demand for gold softened a little in 2014, according to the World Gold Council, with jewelry and investment up slightly over 2013. Investors shied away, due to the previous year's surge in demand, according to a third-quarter review by the council.
These demand pressures might be expected to attract new supply, bringing gold prices down to Earth. But Holmes says the low-hanging fruit of gold mining already has been harvested, and environmental regulations have raised the cost of exploration, extraction and shipping.
"It's much more difficult to get that asset out of the ground," he says.