While one Twitter user may not need a house, he or she might know a friend who’s looking. "When you talk to 2,200 people on a regular basis, those buyer opportunities get multiplied," Ouellette says, adding that having a large Twitter audience also drives traffic to his Web site.
Should you pick an agent using all the latest technology? "Make sure that (you) do not pick an agent who is just a techie but is aware of why using technology is so important," says Marguleas. "It must serve the purpose of saving the client time and money."
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