Investing styles of men versus women

How does personality affect investing?
By Jean Chatzky

Gone are the days when women were advised to invest for the future by finding a husband. Despite the gains in gender equality over the past century, though, men and women have not quite achieved parity in the field of investing.

Today, the investing gap between the sexes stems either from inborn tendencies or cultural expectations around gender and money. In many cases, it's unclear whether the discrepancies begin in nature or nurture. Either way, men and women have distinctly different outlooks and orientations.

Gender differences and investing

Over the past two decades, researchers have confirmed what hacky comedians have known forever: Men don't like to ask for directions, and women like to do everything in the company of other women.

Those fundamental stereotypes show up in the ways the sexes approach learning about investing. Men tend to enjoy learning on their own, whereas women prefer a group setting, researchers Tahira Hira and Cazilia Loibl found.

Their research is detailed in the "Handbook of Consumer Finance Research."

"Men are more self-directed learners, using the Internet more than women," says Loibl, CFP, an associate professor in the Department of Consumer Science at Ohio State University. "Women rely more on personal networks with friends, family (and) financial planners, and (they) take a networking approach to gathering information. Both sources have the positive and negative, and then when we analyzed it to find out if the investment outcomes were different, we couldn't find any difference."

Hira and Loibl concluded that there could be an advantage to teaching men and women financial literacy differently.

"There was a time when I would say, 'We don't need to have separate courses for men and women. It's not like we are going to teach them different things,'" says Hira, CFP and professor of personal finance and consumer economics at Iowa State University. "But this research taught me: It is the learner that is different, and the learner's way of learning is different. The difference is between how men and women prefer to learn."

Women, it turns out, enjoy learning together in a nonjudgmental setting while "men will find the information on their own and go ahead and make a decision based on that," Hira says. "They really don't need much validation from someone else, relatively speaking."

Too much confidence or not enough

Much like Goldilocks and the three bears, investors can have too much confidence or too little confidence. The in-between is just right. As it turns out, men veer toward overconfidence while women tend to be less so, behavioral finance researcher Meir Statman found.

Some overconfidence can be a good thing. It gives you the push needed to make decisions and execute them. Being wildly overconfident can backfire, though.

"In the stock market, where so much of it is random, trying to do better than average is more likely to get you results that are below average. This really is where all the confidence is going to hurt you," says Statman, a professor of finance at the Leavey School of Business at Santa Clara University and author of "What Investors Really Want: Discover What Drives Investor Behavior and Make Smarter Financial Decisions."


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