This year, the number of debit cards rewards programs being offered by the banks in Bankrate's 2011 Debit Card Rewards Survey dropped significantly. The decline can be attributed directly to mandated limits from the Dodd-Frank Act on the swipe fees banks can charge merchants to process debit card transactions, also known as interchange fees. Those limits kicked in Oct. 1.
Since those fees are being limited, it has made debit cards less profitable, which has led to banks cutting loyalty programs. Consumers seeking debit card rewards may find it harder to earn them, thanks to a shift to programs supported by specific merchants looking to bring in new customers rather than by banks. Find out how the debit card rewards you've earned fit into the new landscape.