Some agents maintain more than one Web site to showcase expertise in a particular community, such as partners Cecily Lee and Mike Hope of RE/MAX Beach Cities Realty in California. Blogger Mary Hall chose them mostly because of their Web presence. At www.cecilylee.com, visitors can find featured listings, neighborhood reports, a mortgage calculator, a link to mortgage rates from Bankrate.com and real estate news.
Weekly, 9 percent of NAR-surveyed Realtors participate in a self-hosted blog. Cline, who blogs at least four times a week, says his blogging goal is "to allow prospective clients to see that I not only know how to buy and sell real estate, but that I keep up to date on the issues that affect (local) buyers and sellers." Romer, who has blogged for about four years, posts blog entries on his own Web site, on sites such as ActiveRain, and also on a Seattle-area real estate professional blog.
YouTube "has gained momentum ... as an easy, user-friendly, cost-effective way for agents to upload virtual tours and distribute a link in their e-communications, at their Web sites and via social communities such as Facebook and MySpace," says Rick Sedler, managing editor of OceanHome magazine. Marguleas and Madden are two agents who create films for listings and post them to the video-sharing site.
Mortgage rates giving you motion sickness?
Let us watch for you. We'll tell you when they hit your target.
