We’ve all made a run to the supermarket for one or two items and walked out with several bags of groceries. What makes us do that?
Advertising and marketing don’t end when you turn off your TV. Retailers and manufacturers are putting more money into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell, a behavioral research and consulting firm, and author of “Why We Buy: The Science of Shopping.”
If stores do it right, you have fun shopping a clean, bright store and taking home some good things to eat. And if you also want to stick to your budget, it pays to recognize in-store marketing.
Do you keep overspending when you go to the supermarket? These seven marketing strategies might help explain why.
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