Our Audience

Bankrate delivers an audience that is educated, financially savvy and self-directed.

Our audience members are receptive to your offers because they are in the process of researching, comparing and shopping for financial products.

Bankrate offers a comfortable and trusted environment for consumers to interact with our advertising partners. We stress that our information is objective and that our primary responsibility is to the consumer. This is especially important to consumers who are on the verge of making major financial decisions.

Quick facts:

  • More than 14 million unique visitors every month*
  • Upscale, educated and affluent
  • Web-savvy
  • Take-charge, self-directed consumers
  • Comfortable researching and transacting financial products online
  • In-market for financial products
  • Average FICO score of 775+
  • Higher loan approval rates than average
  • Shop online extensively for mortgage and deposit products

*Source: Adobe SiteCatalyst, Apr-Jun 2016